[TIPS] Turning Your Website Into a Powerful Sales Tool

by George Qualley IV

When it comes to business advertising and providing pre-purchase information to potential customers, the internet has proven to be a game-changing medium. Unlike the phone book, direct mail, trade shows, etc., a website provides every business, no matter how small, an opportunity to provide potential customers with a virtually unlimited source of information at minimal cost. Yet, despite this valuable resource, relatively few businesses effectively exploit the sales power of the internet.

With the proliferation of the internet, the number of businesses that have no web presence at all has drastically declined. Most businesses have recognized that, at the very least, a company website (even if rudimentary) is a business necessity. However, a prospective customer who researches a business using the internet is no different than the prospective customer who calls or visits a physical location of a business. Each prospect is looking for the appropriate information about the business that will enable them to make a decision regarding the purchase of a product or service. Although this might seem like a simple concept, a relatively small percentage of businesses seem to recognize this concept when it comes to designing a website.

Far too many websites look like they are an electronic version of some sales paraphernalia that might be passed out at a trade show or sent out as a direct mail piece. Generally speaking, the goal of a good flyer or mailer is to entice the prospective customer to make some further contact with a business so that the prospect can be sold by some additional means. In other words, the flyer is the device that hooks the prospect, not the device that closes the sale. Websites are far too often designed with the same goal as a flyer or direct mail piece—to entice the customer to take some further action, e.g. contacting a sales person in person or by phone. To say the least, this approach underutilizes the potential that the internet offers to a given business.

In case you hadn't noticed, the quality of websites on the internet has vastly increased from the early days of the World Wide Web. While some observers have termed this phenomenon as “Web 2.0”, the fact of the matter is that people are starting to realize that a website can provide something much more valuable and engaging than just text and pictures on a page.

You may have heard the phrase “content is key” to building a great website. However, “content” increasingly comes in the form of interactive features and functions rather than traditional means—just look at websites like Twitter, Facebook, and Digg. With websites like these, chances are that your prospective customers aren't going to be impressed if they’re looking for information and all your website is offering is a price list and a sales brochure.

If you're serious about turning your website into a tool to drive sales, accurate, instant, and personalized information is key. Just like a top salesperson, your website needs to deliver information to a prospective customer according to that customers particular wants and/or needs. Upgrading your website from a static, one-dimensional design to a dynamic, sales generating engine might sound like a significant challenge, especially if you don‘t have a dedicated IT department. However, third-party tools can provide a cost-effective and low-maintenance way to enhance your website. In many cases, just adding a few lines of code to your existing website can give you (and in turn, your customers) access to sophisticated applications without the hassle and expense associated with custom development. In addition, many web-based applications provide seamless upgrades and feature enhancements with no installation or maintenance on the part of the user. In short, if you're looking to integrate the type of dynamic functionality that will significantly increase the value of your website, look to industry specific web-applications that work with your site.


Although the internet has evolved significantly since it's inception, many businesses still haven't mastered the art of effectively exploiting the web as a successful sales tool. If you're not providing your prospective customers with the information that they want when they visit your website, you're simply not taking full advantage of one of the most effective marketing channels available today. More importantly, if you're missing that opportunity, it probably won't be long before your competitors take advantage of your oversight.


About the writer : George Qualley IV, J.D., M.B.A. is the co-creator of SiteOMite.com, a web-based tool which allows special event service providers (e.g. DJs, photographers, videographers, etc.) the ability to offer dynamic, online price and availability quotes to their customers. Copyright (c) 2009 - Siteomite.com


Source: site-references.com
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[TIPS] Optimize Your Landing Pages, Increase Your Sales

by Paul Marshall

Your Landing Page Design can make or break your conversion rate.


All the search engine optimization (SEO) and pay-per-click (PPC) advertising isn't going to create the sales you want with bad landing pages. You'd be just wasting your time and money.

And the truth is that almost EVERY page on your website is a landing page, except for your Privacy Policy, Terms of Use or Service, and possibly your About page.

I've seen websites more than DOUBLE their conversions with landing pages that are properly designed to convert traffic to conversions (such as opt-in sign ups and direct sales).

Think about it -- doubling your sales without increasing your PPC advertising or without increasing your SEO efforts! How much money could that put in your pocket?

When you take advantage of strategies like that, that's when you start beating out your competition!

What's Landing Page Optimization All About?

When searchers come to our websites from the search engines, they are in a path from one website to another.

We have to interrupt that process, drawing these searchers into our website and into our story.

We must balance the connection with our visitors and make an emotional connection, while offering them real substance, as well.

We MUST answer these questions:

1. where am I?

2. what can I do here (what is your offer)?

3. Why should I look here and STAY rather than click away? This MUST be answered in the top 4 to 4/12 inches of your Web pages (above the fold)

How Do You Begin Optimizing Your Landing Page Design?

First, start by clearly explaining what you want your website visitors to do and WHY they should do it.

Why should they buy from you or opt-in for future contact? What's in it for them?

Why should they choose you over other websites they can visit? What separates you from your competition?

Essentially, what's your Value Proposition?

You should be able to clearly explain the advantage to your website visitors in 2 to 3 short sentences.

Right now, if you're not sure exactly how to describe your Value Proposition, you're surely NOT alone! The great majority of people I coach with their websites are in the same boat, when they start out.

My suggestion: Start brainstorming and making good notes. It also helps to have the input of a Internet marketing consulting coach outside your business, who can help you clearly define and explain what you offer your website visitors in a compelling manner, without using your industry jargon and lingo.

Reduce Anxiety from Your Purchase and Opt-in Processes

Anxiety can also be defined as fear or concern. Now, you can never have a anxiety-free website, if you sell a product or service or if you seek an opt-in email address.

Anxiety occurs in opt-in sign up processes, when providing an email address. When making a purchase, providing credit card information causes anxiety.

But how can you REDUCE the anxiety to the least level possible?

There are many techniques you can follow to accomplish this.

One of the best examples is to post your Privacy Policy page link right next to your sign up button, for your opt-in contact. This helps reassure your visitors you aren't selling their email address and will generate a higher opt-in conversion rate than not posting your privacy policy, all other things equal.

Other anxiety reducing techniques are:

1. emphasize credit card security when ordering

2. offer pricing guarantees

3. deal with product | service quality concerns with guarantees and third-party certifications, awards, etc.

These techniques must be used at the exact point where the anxiety occurs.

Next, Reducing Friction from Your Web Pages

Friction can also be defined as annoyance and irritation. To maximize your sales and opt-in conversion rate, you need to minimize the friction all across your website.

Friction occurs in the prospect's MIND, not really on the page.

It is a Psychological resistance to a given element in the sales process.

So, how can you reduce friction?

One way is to limit fields to the minimum number needed for both purchase and opt-in forms. Friction = Length and Difficulty.

While space here limits a complete discussion of all the techniques you can take advantage of, another way to limit friction is to make your landing page design take advantage of natural eye movement, working with it, rather than against it. You've got to be careful with multi-column designs.

Wrapping it Up

Using Landing Page Optimization techniques will help you potentially DOUBLE your conversions...your direct sales and opt-in sign ups...without increasing your PPC advertising expenses and without requiring higher SEO rankings.

Source : Optimize Landing Pages
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[TIPS] How To Use Twitter And Social Media Marketing To Explode Your Online Profits

by Jeremy Gislason

It’s not surprising that social media has become so popular in so short a time. Not only is it a source of entertainment for most people, it is also the newest strategy for acquiring customers for businesses. And with hot new tools like Twitter, social media marketing has only become more progressive and popular!


What Is Twitter?

In case you’re not familiar with Twitter, it is a social media tool that allows people to know what their fellow twitterers (people using twitter) are doing at this very moment.

Are you getting ready for bed? Put that on Twitter! Are you buying a new couch or writing a report on the effects of social media marketing? Put that on Twitter! Are you throwing a birthday party for your golden retriever? Well, you can put that on Twitter as well. There are no boundaries as to what you can put on Twitter. In Twitter, even the most mundane updates about your life can be pretty liberating.

Sounds simple, right? Perhaps, it is this simplicity that has made Twitter quite a sensation on the Internet. There’s also something amusing about knowing what other people are doing and letting them know your own business as well. This combination of fun and simplicity is what ultimately appeals to Twitter fans.

Applying Twitter In Business

If you’re business-minded, then you probably already have more than a few ideas on how to make this social media marketing tool work for you. Having a Twitter account allows you to inform your clients and would-be clients the progress in your company. You’re not putting up an ad every week (because that tends to be annoying). However, you get the chance to share with them what’s happening to your company’s products, people, tools, etc. right now.

Twitter, unlike MySpace and Facebook, poses an advantage for new and advanced marketers. As an efficient social media marketing tool, Twitter allows you to build a giant list of followers. It allows your clients and subscribers to see what you’re doing right now. It gives them access to your immediate profile and permits you to share your ideas with other twitterers. All free of charge.

How Twitter Can Explode Your Profits

While many people have other purposes and values for the use of the free service, the marketer can use Twitter to jumpstart a list of followers that can grow into thousands.

If you’re someone who sells used cars, you can use Twitter to attract members who are interested in automobiles. When a new shipment comes in, you can use Twitter to announce that the latest Ford model has arrived. Or if you’re having a sale, you can use Twitter to let everybody know about it.

These followers are the next best thing to customers. If they haven’t bought anything from you yet, then you can rest assured that they will be buying something soon. As long as you keep providing them something nice to look forward to, they will always be enticed to purchase something from your company.


Think of it as fishing. You already have the fish interested in your bait. All you have to do is wait for the fish to bite. According to quantcast.com, Twitter reaches about 6.1 million U.S. people every month. This social media tool has also reached other countries and is hugely popular in Japan. In fact, there are other Twitter-like applications that have popped up due to its insane fame!

Despite the huge popularity of Twitter, it is not a disorganized system that doesn’t have any limits. For example, you can only send 1,000 updates, 100 API requests and send 250 direct messages each day. And while there is no limit to the people who can follow you, the same freedom doesn’t apply vice-versa.

The maximum number of people you can follow is limited to 2,000. In Twitter-speak, to follow means to receive Twitter updates. This limit will only be lifted if you manage to attract more than 2,000 followers to your account.

According to Twitter, this is done to prevent SPAM users from adding up into their system and to prevent abuse from all current members.

It’s not that difficult to attract more followers into your account. In the long run, this will only make your Twitter account more meaningful because of the effort you’ve put into it.

The beauty at this stage is that once you are at such a level, it’s easier to attract new followers into your account. The benefits from taking such steps are acquiring your own list of eager followers (in which you can pitch your own products and services); and more importantly, gaining new business contacts.



Other Social Media Marketing Methods

There are other methods of social media marketing available for your use. Twitter isn’t the only way to enhance your business and get a constant flow of leads.

Other methods you can explore include:

1) Blogs

2) Community forums

3) Social networking sites such as Facebook, Myspace, and LinkedIn.

4) Video-sharing sites such as Youtube, Metacafe, Google videos, Yahoo videos, and AOL videos.

5) Content sharing sites such as Squidoo, Hubpages, Wetpaint, Qassia, and Google Knol.

These days, you shouldn’t just limit yourself to one thing. With the Internet as vast as it is, you should use every opportunity to make new contacts and establish yourself. Besides, think of all the new things you can learn from interacting with other people online!

Leave comments on your choice blogs and participate in forum discussions that allow for signature files after every post. Make informative videos and upload them to video-sharing sites. Explode your list of contacts through social networking sites. Share your knowledge and be recognized as an authority by submitting your content to content-sharing sites.

Not only will these help you establish credibility, you probably won’t even have to worry or stress about making money in the future. Remember that social media marketing, like any other marketing methods, works if you work it! Now like many of our mentors say – get to work!

Source: site-reference.com
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[INFO] Calculating the Costs and Benefits of Pay Per Click Campaign

by Jeremy Gislason

Is a Pay Per Click Campaign In Your Future?

Pay Per Click

You have no doubt noticed the abundance of PPC ads when you're online. And when you perform a search on most search engines, there are tons of links at the top or side of the results list that are different from the rest.

What differentiates these ads from each other? What costs more? What offers the best results? The answers are in the testing of your particular ad. Nothing more, nothing less. Don't let anyone else fool you

You bid to have your site link displayed on the results page for that particular keyword search. Depending on the search engine you use, either the highest bid or the best performing link will be displayed first on the page.

You pay the amount of your bid every time someone is directed to your website by clicking on the advertised link. It doesn't get any more straightforward than that.

The cost of Pay per Click advertising

Depending on the search engine you use, you may have an initial deposit when you open your Pay per Click account of around $50, and a minimum monthly spend of around $20. Your bid amounts will depend on your chosen keywords.

The bidding system means that the more popular keywords will end up being very expensive. Keep a careful record of what you are spending on PPC advertising as the costs can quickly mount up and you can end up paying more than you are making.

The following simple calculation will help you decide what you can afford to pay for Pay per Click advertising.

PPC Revenue
------------------- = Revenue
PPC Visitors

To get the most out of Pay per Click advertising, bid on as many keyword phrases as you want to afford. Consider less popular keywords that are more targeted to your potential members, and which will command a lower price per click-through.

Monitor and analyze your Pay per Click results carefully. Look both at which keywords are getting you visitors and which of these visitors are actually signing up to your membership site, or buying a product from you. Focus on the keywords that are getting you the most sales rather than the most visitors.

If you are using PPC advertising extensively it may be worth using a bid management system, or even employing a bid management company to manage your advertising campaign. This will ensure you are not spending more than you are making, and will help you to focus on the keywords that are generating valuable, targeted traffic to your site.

Researching Your Keywords

Do this correctly and you'll be able to drive hoards of very targeted visitors to your sites instantly.

Here's a method you could use to discover the ads that are working and where to put your ads.

Type in one of your best keywords into Google.com search and look at both the natural results that come up as well as the paid results that appear.

Visit the top 10 - 20 sites that come up in the natural results and see if they also have google ads on them. If so - you should copy and paste those urls in a notepad or doc for your natural search research, I'll explain why shortly. Only write down the urls that also have google ads on them.

Then take a look at the top and right side paid results and either take a screen shot or just copy and paste the ads into a notepad. This will be your paid ad research notes.

Do the above for as many keywords are you want to use yourself for your ppc campaigns.

Now, come back the next day and do the same process on the same keywords. Do this daily or maybe every couple of days if you like over a period of several weeks.

What are you looking for? You are looking for consistencies.

First of all, keep your eye on the natural search results if those same top 10-20 website urls keep appearing everytime in the same order or if they are changing. Reason is sometimes a site can get ranked #1 or #2 for a keyword right away but then dropped down after a few days or weeks.

What you want to find are the sites that have good page rank and are consistent with natural search results for your keywords. Now what you want to do is go into your Google Adwords account and set up a campaign - simple yes? But here's the key, instead of just setting up a campaign in niche market categories you are going to set up campaigns where you control the exact url your ad will be shown on.

Following me where this is going? Remember that list of natural search result that also display Google ads you have? Now is the time to use it. You simply use the Google Adword options to set up specific urls for your ad. Not just the domain but the exact url which could be an inner page with content directly related to your keyword.

Now your ads will only be shown on highly targeted content pages that you control. Meaning you now have highly targeted ads set up and if they are on very popular sites such as say CNN, Entrepreneur.com, or the New York Times etc you could instantly send hundreds or even thousands of visitors to your sites.

Now, part 2, back to those paid ad research results you have jotted down in your notepad. Again, you are looking for consistent ads which keep appearing all the time for your keywords. Most likely those ads are profitable (unless the owner just likes losing money or something) so you could model your own ads after those that seem to be working well.

Just change the niche words around and more than likely you can use very similar phrases in your ads. By doing this you are setting your ads up for potentially higher click thrus.

Doing this along with the targeted ad campaigns and you can be sure to expect some heavy traffic to your sites.

Side note: While the description text you use for general SEO is designed to get as much traffic to your site as possible, your description text for PPC advertising has a different purpose. Because you are paying for each visitor, you want to make sure that only people who are likely to join your membership site actually click on the link. Your description will make it very clear what your site is about to attract the visitors that are most likely to generate revenue for you.

Make sure you test, track, and reevaluate. One campaign may not generate the results that you like, but another may. Keep track of not only the clicks that you receive but the actual purchases from those clicks, that is where the real power is. Read more...

TDW University - Rencana Menjadi Kaya

Seberapa cepatkah anda menjadi kaya?


Keterangan :

Jika anda mau membangun rumah maka sebagian orang akan memanggil arsitek dan arsitek itu bersama anda membuat rencana. Tetapi ketika orang yang sama memulai membangun kekayaan mereka atau merencanakan masa depan, mereka tidak pernah mendesain rencana finansial untuk hidup mereka. Mereka tidak mempunyai garis besar rencana kerja untuk menjadi kaya.

Bahkan banyak orang tidak mempunyai rencana, mereka hanya menjalani hidup saja dan hanya bermimpi sewaktu-waktu mereka akan menjadi kaya. Banyak juga orang yang menggunakan satu-satunya jurus andalan, yaitu merencanakan untuk bekerja keras dan mereka tidak pernah kaya. Karena apa yang mereka kerjakan sekeras apapun memang tidak memungkinkan mereka untuk menjadi kaya.

Contoh,menjadi buruh pabrik atau kuli bangunan, walaupun sekeras apapun mereka bekerja akan sulit sekali untuk menjadi kaya.

Ada juga orang yang mempunyai rencana yang lambat untuk menjadi kaya, rencana tersebut yaitu bekerja keras dan menabung.

Dengan mengikuti rencana tersebut maka jutaan orang akan menghabiskan hidupnya dengan memandang keluar jendela dari kereta mereka yang lambat atau dari mobil mereka yang terjebak dari kemacetan lalu lintas menyaksikan limosin, helikopter, pesawat jet perusahaan, rumah- rumah mewah.

Dan yang paling menyedihkan ada juga orang yang mempunyai rencana untuk menjadi miskin. Begitu banyak orang mengucapkan kata-kata seperti ayah miskin Robert Kiyosaki “Ketika saya pensiun, maka penghasilan saya akan berkurang”. Dengan kata lain mereka merencanakan untuk bekerja keras seumur hidup hanya untuk menjadi miskin.

“Saya membutuhkan kecepatan.” Kata Tom Cruise dalam Film Top Gun.

Ide bekerja seumur hidup, menabung, dan menaruh uang dalam rekening pensiun merupakan rencana yang sangat lambat. Rencana ini bagus dan masuk akal oleh 90% orang tetapi bukan rencana bagi orang yang ingin pensiun muda dan pensiun kaya.

Berikut adalah beberapa ide tentang cara untuk membangun rencana yang lebih cepat:

1. Pilih strategi keluar anda terlebih dahulu . Kita harus mulai dari yang akhir, seperti yang dikatakan oleh Steven R. Covey dalam bukunya Seven Habits. Jadi kita harus menentukan dulu umur berapa kita ingin pensiun, berapa banyak uang yang kita miliki saat itu, atau berapa banyak pasif income kita pada waktu kita pensiun. Kemudian dalam logika saya sendiri maka kita harus;

2. Cari bidang apa yang kita suka atau mungkin kita akan suka yang bisa menghasilkan seperti yang kita tentukan sebelumnya. Apabila apa yang kita kerjakan sekarang tidak memungkinkan kita mencapai impian tersebut, Let It Go!

3. Kita cari orang yang sudah berhasil mencapai impian kita untuk diajak kerja sama atau belajar kepada orang tersebut.

4. Gunakan faktor kali atau leverage.
Maksudnya kita bisa menggunakan RICE (Resources, Ide, Contact, Expertise) dari orang lain.
Sudahkah anda membuat rencana anda untuk menjadi kaya, dan seberapa cepatkah rencana anda?

Semoga bermanfaat. Salam Dahsyat!

untuk melengkapi rencana Anda menjadi Kaya silahkan download materi tambahan : eBook 24 Prinsip Miliarder yang mencerahkan oleh Tung Desem Waringin silahkan klik DISINI
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TDW University - Mengapa yang kaya Semakin Kaya

Kenapa orang kaya semakin kaya, kelas menengah bergumul terus, dan yang miskin bablas miskin.


Kenapa orang kaya semakin kaya? karena begitu orang kaya penghasilannya bertambah besar maka gaya hidupnya sementara tetap (menunda kesenangan). Penghasilan yang lebih ini diinvestasikan kedalam asset (beli saham yang menghasilkan deviden, rumah kost kost-an, ruko yang dikontrakkan, Mall yang disewakan, sarang walet, usaha-usaha yang menghasilkan, dll). Sedemikian sehingga penghasilan mereka bertambah besar. Dan ketika penghasilan mereka bertambah besar lagi, mereka investasikan lagi ke dalam asset tersebut diatas, sehingga semakin kaya dan semakin kaya lagi.
Kenapa orang menengah bergumul terus secara financial? Ketika orang menengah penghasilannya bertambah besar maka dia mencicil rumah yang lebih besar, mobil yang lebih besar, handphone yang lebih canggih, komputer yang lebih modern, televisi yang lebih besar, audio yang lebih canggih dan banyak sekali uang untuk kewajiban sehingga masuk kedalam pengeluaran. Orang menengah ini bisa memiliki rumah yang besar, mobil yang besar tapi tidak mempunyai uang yang bekerja untuk dia. Dan seumur hidupnya menjadi budak uang karena membayar cicilan semakin besar seumur hidupnya.
Kenapa orang miskin bablas miskin ?
Orang miskin tidak perduli seberapa besar pun penghasilannya semua akan masuk ke pengeluaran.
Contoh :
Orang miskin begitu penghasilannya bertambah besar mereka beli TV yang besar, beli jamnya yang mahal, beli hp yang lebih baru, beli baju mahal, makan di restoran mewah, ikut keanggotaan fitness, ikut asuransi yang tidak perlu, dll.
Pertanyaannya :
Bila penghasilan Anda bertambah besar, Anda belikan apa? Hal-hal yang menghasilkan uang lagi atau hal-hal yang menghabiskan uang. Silahkan dijawab, Anda yang tahu termasuk golongan manakan Anda?
untuk melengkapi pembelajaran Anda silahkan Anda download eBook24 Prinsip Miliarder yang Mencerahkan oleh Tung Desem Waringin senilai Rp. 250.000,-klik disini : DISINI
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TDW University - Rahasia Menjadi Kaya dan Bertumbuh Semakin Kaya

Kekayaan adalah sama dengan kemampuan untuk terus bertahan hidup dengan gaya hidup yang ada, tanpa harus bekerja.


Keterangan:
Penelitian yg dilakukan oleh Gallup International menunjukkan bahwa rata-rata eksekutif ibukota & Asia kaya mampu bertahan 90 hari dengan gaya hidup yang ada apabila besok dia berhenti kerja. Setelah itu mereka harus mulai menjual asset atau berhutang.

Kaya adalah relatif. Sebagian orang merasa kaya ketika mempunyai uang 10 juta rupiah. Sebagian orang merasa tidak kaya walaupun sudah memiliki uang 10 milyar. Menurut majalah Forbes kaya adalah orang yang mempunyai penghasilan 1 juta US keatas setahunnya.

Sedangkan menurut Robert T. Kiyosaki yang mengutip dari gurunya Buckminster Fuller bahwa kaya adalah bukan berapa besar active income anda melainkan kaya adalah apabila passive income lebih besar dari biaya hidup. Yang dimaksud passive income disini adalah uang yang masuk tanpa harus bekerja.

Sebagai perbandingan Mike Tyson, dia menghasilkan 300 juta USD sewaktu bertinju, tapi hari ini bangkrut dan masih berhutang 35 juta USD. Maka sebetulnya Mike Tyson bukan termasuk kaya, termasuk pula di dalam kategori orang yang bukan kaya adalah orang-orang yang punya penghasilan 1 Juta USD/tahun namun pengeluarannya 1,2 juta USD/tahun.

Pertanyaan penting kali ini adalah:
1.) Bila besok anda berhenti kerja, berapa lama anda dapat bertahan hidup dengan gaya hidup anda sekarang tanpa harus menjual asset-asset anda?
2.) Lalu bagaimana kita bisa kaya menurut versi Robert T. Kiyosaki dimana passive income lebih besar dari biaya hidup?
Jadi sebetulnya menurut Robert T. Kiyosaki, kaya adalah bagaimana menciptakan passive income lebih besar dari biaya hidup.

Cara membuat passive income:
- Royalti dari hak cipta
- Rumah yang disewakan/ dikostkan
- Saham-saham yang menghasilkan deviden
- Reksadana
- Usaha-usaha yang menghasilkan

Buatlah rangkaian rencana sumber pasif income anda. Sesuatu yang anda sukai dan dapat anda
kerjakan sementara anda mengerjakan apa yang anda kerjakan sekarang.Dan untuk mendapatkan materi tambahan eBook "24 Prinsip Miliarder yang Mencerahkan"senilai Rp. 250.000,- oleh Tung Desem Waringin bisa Anda dapatkan DISINI
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