Tuesday, May 5, 2009
As a small or medium business owner, you may want to advertise and promote your website as economically as possible. In recent years, Search Engine Optimization (SEO) has emerged as one of the surest and cheapest way for long-term business promotion.
A typical business owner is not expected to be knowledgeable about SEO and its benefits. Even if the owner knows SEO, he/she may not be sure how to choose an ethical SEO who can get the job done at the best rates and within timeline. Choosing a SEO consultant or company for your website can be a tiring and overwhelming experience. Many SEO specialists will boast about adopting the latest path-breaking SEO techniques, use testimonials from clients and guarantees of #1 placements on Google. But how can you, as a non expert, select a genuine SEO consultant? Listed below, are a few of the main pointers used to detect 'fake' SEO consultants.
#1 Google ranking for Website:
If any company guarantees you that they can place your website in the number one position on Google, then take my advice - RUN in the opposite direction. It's obvious this company is desperate to get business and is willing misleading you to get your hard earned cash. No company can make such claims. Google's algorithms are one of the best kept secrets. What SEO companies can do is optimize and promote the website according to widely known principles, intelligent guess work, best practices and lots of hard work. At most a company can claim that they can acquire good rankings such as top 10 results. But even then, verify their past track record to measure how they fared with other clients.
Very Low Prices:
Many companies charge ridiculously low amount of money for a lot of services. As an astute business person, you can intelligently deduce that any work that requires hours and hours of hard work, research and analysis by a team of experts cannot come cheap. Most of the times, specialists from various fields such as programmers, content writers, SEO analyst, link builders etc. pool their resources to make a site successful on Google. Therefore quality services cannot come as cheap as many companies charge.
Secret and Proprietary Technique That Cannot be Revealed:
I don't think we even need to elaborate on this. As the owner of the website, you should be aware of what's happening to your site and what steps are been taken to optimize and promote it.
Recommending Black Hat Techniques:
Lot of companies recommends shady tactics known as black hat practices to get your site up in search engines. Not only do these practices have very short term benefits, but they can also be very counter productive since the search engines can eventually catch website following these practices. Many websites big and small have been heavily penalized for using such techniques. So play safe and avoid these SEO companies like the plague.
Using Outdated Techniques:
Once upon a time, techniques like reciprocal link exchange, keyword stuffing etc. were used to get good rankings. Google and other search engines have wisened up and rank a site for its worthiness and not just back links and keyword stuffing. Choose a company that will recommends steps to make your site useful & relevant and not take short cuts.
Keep these tips in mind while choosing an SEO company for your website and hopefully they will help you select an SEO company that knows their job and can handle your website promotion very well. Good luck!
Friday, May 1, 2009
When it comes to business advertising and providing pre-purchase information to potential customers, the internet has proven to be a game-changing medium. Unlike the phone book, direct mail, trade shows, etc., a website provides every business, no matter how small, an opportunity to provide potential customers with a virtually unlimited source of information at minimal cost. Yet, despite this valuable resource, relatively few businesses effectively exploit the sales power of the internet.
With the proliferation of the internet, the number of businesses that have no web presence at all has drastically declined. Most businesses have recognized that, at the very least, a company website (even if rudimentary) is a business necessity. However, a prospective customer who researches a business using the internet is no different than the prospective customer who calls or visits a physical location of a business. Each prospect is looking for the appropriate information about the business that will enable them to make a decision regarding the purchase of a product or service. Although this might seem like a simple concept, a relatively small percentage of businesses seem to recognize this concept when it comes to designing a website.
Far too many websites look like they are an electronic version of some sales paraphernalia that might be passed out at a trade show or sent out as a direct mail piece. Generally speaking, the goal of a good flyer or mailer is to entice the prospective customer to make some further contact with a business so that the prospect can be sold by some additional means. In other words, the flyer is the device that hooks the prospect, not the device that closes the sale. Websites are far too often designed with the same goal as a flyer or direct mail piece—to entice the customer to take some further action, e.g. contacting a sales person in person or by phone. To say the least, this approach underutilizes the potential that the internet offers to a given business.
In case you hadn't noticed, the quality of websites on the internet has vastly increased from the early days of the World Wide Web. While some observers have termed this phenomenon as “Web 2.0”, the fact of the matter is that people are starting to realize that a website can provide something much more valuable and engaging than just text and pictures on a page.
You may have heard the phrase “content is key” to building a great website. However, “content” increasingly comes in the form of interactive features and functions rather than traditional means—just look at websites like Twitter, Facebook, and Digg. With websites like these, chances are that your prospective customers aren't going to be impressed if they’re looking for information and all your website is offering is a price list and a sales brochure.
If you're serious about turning your website into a tool to drive sales, accurate, instant, and personalized information is key. Just like a top salesperson, your website needs to deliver information to a prospective customer according to that customers particular wants and/or needs. Upgrading your website from a static, one-dimensional design to a dynamic, sales generating engine might sound like a significant challenge, especially if you don‘t have a dedicated IT department. However, third-party tools can provide a cost-effective and low-maintenance way to enhance your website. In many cases, just adding a few lines of code to your existing website can give you (and in turn, your customers) access to sophisticated applications without the hassle and expense associated with custom development. In addition, many web-based applications provide seamless upgrades and feature enhancements with no installation or maintenance on the part of the user. In short, if you're looking to integrate the type of dynamic functionality that will significantly increase the value of your website, look to industry specific web-applications that work with your site.
Although the internet has evolved significantly since it's inception, many businesses still haven't mastered the art of effectively exploiting the web as a successful sales tool. If you're not providing your prospective customers with the information that they want when they visit your website, you're simply not taking full advantage of one of the most effective marketing channels available today. More importantly, if you're missing that opportunity, it probably won't be long before your competitors take advantage of your oversight.
About the writer : George Qualley IV, J.D., M.B.A. is the co-creator of SiteOMite.com, a web-based tool which allows special event service providers (e.g. DJs, photographers, videographers, etc.) the ability to offer dynamic, online price and availability quotes to their customers. Copyright (c) 2009 - Siteomite.com
Monday, April 27, 2009
Setiap orang punya perjalanan hidup yang berbeda-beda dan menerjemahkan perjalanan hidupnya pun tak akan sama kedalam petuah-petuah kata yang bermakna.
Demikian pula dengan sosok yang ber-azzam untuk tidak membawa ilmu yang dimilikinya keliang kubur sebelum di ajarkan kepada anak bangsa ini.
Berikut tulisan-tulisan Beliau, semoga bermanfaat.
1. Terlalu Banyak Ide - Orang “pintar” biasanya banyak ide, bahkan mungkin telalu banyak ide, sehingga tidak satupun yang menjadi kenyataan. Sedangkan orang “bodoh” mungkin hanya punya satu ide dan satu itulah yang menjadi pilihan usahanya
2. Miskin Keberanian untuk memulai - Orang “bodoh” biasanya lebih berani dibanding orang “pintar”, kenapa ? Karena orang “bodoh” sering tidak berpikir panjang atau banyak pertimbangan. Dia nothing to lose. Sebaliknya, orang “pintar” telalu banyak pertimbangan.
3. Telalu Pandai Menganalisis - Sebagian besar orang “pintar” sangat pintar menganalisis. Setiap satu ide bisnis, dianalisis dengan sangat lengkap, mulai dari modal, untung rugi sampai break event point. Orang “bodoh” tidak pandai menganalisis, sehingga lebih cepat memulai usaha.
4. Ingin Cepat Sukses - Orang “Pintar” merasa mampu melakukan berbagai hal dengan kepintarannya termasuk mendapatkahn hasil dengan cepat. Sebaliknya, orang “bodoh” merasa dia harus melalui jalan panjang dan berliku sebelum mendapatkan hasil.
5. Tidak Berani Mimpi Besar - Orang “Pintar” berlogika sehingga bermimpi sesuatu yang secara logika bisa di capai. Orang “bodoh” tidak perduli dengan logika, dia bermimpi sesuatu, sangat besar, bahkan sesuatu yang tidak mungkin dicapai menurut orang lain.
6. Bisnis Butuh Pendidikan Tinggi - Orang “Pintar” menganggap, untuk berbisnis perlu tingkat pendidikan tertentu. Orang “Bodoh” berpikir, dia pun bisa berbisnis.
7. Berpikir Negatif Sebelum Memulai - Orang “Pintar” yang hebat dalam analisis, sangat mungkin berpikir negatif tentang sebuah bisnis, karena informasi yang berhasil dikumpulkannya sangat banyak. Sedangkan orang “bodoh” tidak sempat berpikir negatif karena harus segera berbisnis.
8. Maunya Dikerjakan Sendiri - Orang “Pintar” berpikir “aku pasti bisa mengerjakan semuanya”, sedangkan orang “bodoh” menganggap dirinya punya banyak keterbatasan, sehingga harus dibantu orang lain.
9. Miskin Pengetahuan Pemasaran dan Penjualan - Orang “Pintar” menganggap sudah mengetahui banyak hal, tapi seringkali melupakan penjualan. Orang “bodoh” berpikir simple, “yang penting produknya terjual”.
10. Tidak Fokus - Orang “Pintar” sering menganggap remeh kata Fokus. Buat dia, melakukan banyak hal lebih mengasyikkan. Sementara orang “bodoh” tidak punya kegiatan lain kecuali fokus pada bisnisnya.
11. Tidak Peduli Konsumen - Orang “Pintar” sering terlalu pede dengan kehebatannya. Dia merasa semuanya sudah Oke berkat kepintarannya sehingga mengabaikan suara konsumen. Orang “bodoh” ?. Dia tahu konsumen seringkali lebih pintar darinya.
12. Abaikan Kualitas -Orang “bodoh” kadang-kadang saja mengabaikan kualitas karena memang tidak tahu, maka tinggal diberi tahu bahwa mengabaikan kualitas keliru. Sednagnkan orang “pintar” sering mengabaikan kualitas, karena sok tahu.
13. Tidak Tuntas - Orang “Pintar” dengan mudah beralih dari satu bisnis ke bisnis yang lain karena punya banyak kemampuan dan peluang. Orang “bodoh” mau tidak mau harus menuntaskan satu bisnisnya saja.
14. Tidak Tahu Pioritas - Orang “Pintar” sering sok tahu dengan mengerjakan dan memutuskan banyak hal dalam waktu sekaligus, sehingga prioritas terabaikan. Orang “Bodoh” ? Yang paling mengancam bisnisnyalah yang akan dijadikan pioritas
15. Kurang Kerja Keras dan Kerja Cerdas - Banyak orang “Bodoh” yang hanya mengandalkan semangat dan kerja keras plus sedikit kerja cerdas, menjadikannya sukses dalam berbisnis. Dilain sisi kebanyakan orang “Pintar” malas untuk berkerja keras dan sok cerdas,
16. Menacampuradukan Keuangan - Seorang “pintar” sekalipun tetap berperilaku bodoh dengan dengan mencampuradukan keuangan pribadi dan perusahaan.
17. Mudah Menyerah - Orang “Pintar” merasa gengsi ketika gagal di satu bidang sehingga langsung beralih ke bidang lain, ketika menghadapi hambatan. Orang “Bodoh” seringkali tidak punya pilihan kecuali mengalahkan hambatan tersebut.
18. Melupakan Tuhan - Kebanyakan orang merasa sukses itu adalah hasil jarih payah diri sendiri, tanpa campur tangan “TUHAN”. Mengingat TUHAN adalah sebagai ibadah vertikal dan menolong sesama sebagai ibadah horizontal.
19. Melupakan Keluarga - Jadikanlah keluarga sebagai motivator dan supporter pada saat baru memulai menjalankan bisnis maupun ketika bisnis semakin meguras waktu dan tenaga
20. Berperilaku Buruk - Setelah menjadi pengusaha sukses, maka seseorang akan menganggap dirinya sebagai seorang yang mandiri. Dia tidak lagi membutuhkan orang lain, karena sudah mampu berdiri diats kakinya sendiri.
Sumber : Bob Sadino
Friday, April 24, 2009
Hidup ini penuh perubahan yang abadi hanyalah Tuhan, perubahan itu sendiri dan hukum alam. Cara Mencari uang pun dari jaman ke jaman terus berubah. Sekarang banyak muncul jutawan (dalam US$) baru dari Internet, dari bisnis-bisnis yang belum pernah terdengar sebelumnya.
Dan tidak sedikit orang kaya yang jatuh miskin, atau bahkan orang miskin yang bertambah miskin , karena mereka tidak mau belajar lagi untuk menghadapi perubahan . Dan terus mencari uang dengan cara yang lama , tidak mau berhenti untuk belajar lagi tren saat ini.
Pernahkah Anda mendengar kata Benjamin Franklin ? Beliau adalah ilmuan yang sangat dihormati oleh Amerika karena peletak hak-hak asasi manusia dan deklarasi kemerdekaan di Amerika, sehingga gambarnya ada si uang $100 yang merupakan pecahan terbesar di US. Benjamin Franklin pernah mengungkapkan bahwa setiap dollar yang diinvestasikan untuk kepala (belajar lagi), dalam pikiran akan kembali miliaran dollar dalam kantong kita.
Itulah mengapa saya terus belajar di singapore sampai US dan terus berinvestasi untuk leher ke atas, karena saya yakin akan menambah income saya. Ketika saya belajar dari yang sukses, maka saya yakin akan sukses.
pertanyaan Saya, mana yang lebih menghasilkan leher keatas atau leher kebawah ? banyak orang didunia ini lebih senang menggunakan uangnya untuk kepentingan leher kebawah, yakni membeli pakaian baru, mobil baru yang tidak akan bisa menambah kekayaan mereka. Sedangkan jika mereka berani berinvestasi pada leher keatas, ke pembelajaran tentang property, bisnis, saham dan internet , mereka bisa melipatgandakan kekayaan mereka
Tahukah Anda apabila Anda menjumlahkan penghasilan dari 5 orang terdekat Anda dan Anda bagi 5, maka itulah jumlah penghasilan Anda. Tanpa Anda sadari pola berpikir teman-teman Anda tentang uang akan mempengaruhi Anda, sedemikian sehingga Anda akan menjadi sama dengan mereka. Bagaimana jika teman Anda tersebut bukanlah seorang miliarder atau multi miliarder ? Tentunya gaya pemikiran mereka adalah cara berpikir ala seorang jutawan.
Saya bukan melarang Anda bergaul dengan orang miskin, Saya pun bergaul dengan siapapun. Tapi saat berbicara soal mindset tentang uang, pastikan Anda bergaul, sharing dan belajar dengan orang yang tepat
Dan tahukah Anda bagaimana cara berpindah dari gelombang orang miskin menjadi gelombang orang kaya? Caranya ada 2 :
1. bergaul dgn orang kaya
2. belajar dan terus belajar
Org kaya terus belajar dan tumbuh, contohnya saya sangat kagum dengan pak Lukminto yg punya Sritex di solo luas pabriknya saja 100 hektar dan merupakan produsen pakaian militer terbesar didunia. Bahkan rumahnya diresmikan oleh dua presiden, yaitu Bu Megawati dan Pak SBY. Pak Lukminto ini saja ingin terus belajar dan belajar, bahkan mengundang saya untuk bicara di pabrik beliau. Begitu juga dengan pak Teguh Kinarto di Surabaya yang punya perusahaan properti, beliau terus belajar supaya anaknya juga terinspirasi untuk terus belajar.
Saya tahu orang miskin merasa selalu tahu segalanya, tidak mau belajar dan selalu punya seribu satu alasan untuk tidak belajar yg akhirnya membuat mereka tidak belajar dan takut berinvestasi. Dan itulah sebabnya mengapa mereka terus miskin, karena tidak dapat melihat peluang , mengalokasikan uangnya, dan berinvestasi dengan baik.
Sedangkan orang kaya selalu ingin terus belajar, bahkan tidak peduli terhadap siapa pun yg mempunyai ide lebih baik daripada dia. Mereka berani membayar untuk belajar, mentraktir orang yang jauh lebih kaya untuk belajar ilmunya. Oleh karena itu dia bertambah kaya karena mengerti pola orang kaya.
Karena itu saya terus mengalokasikan uang, tenaga, pikiran, waktu untuk rutin terus belajar ilmu-ilmu yg terbaik, sehingga saya yakin pasti kaya, sudah kaya dan akan terus luangkan waktu, tenaga, uang, pikiran untuk belajar bisnis, properti, saham, internet dan akan terus belajar apapun yang dapat membuat saya menjadi lebih kaya. Ini adalah pemikiran Trilyuner saya
Demikian juga dengan Anda, selalu harus berkomitmen untuk berani berinvestasi dan belajar. Untuk itu sebagai public commitment Anda ketikkan di comment box dibawah ini ” Saya akan terus berani berinvestasi untuk leher keatas , untuk melipatgandakan kekayaan Saya ! Ini pemikiran Trilyuner Saya ”
Tung Desem Waringin
Source : TDW University
ebook GRATIS dari TDW University
Thursday, April 23, 2009
by Paul Marshall
Your Landing Page Design can make or break your conversion rate.
All the search engine optimization (SEO) and pay-per-click (PPC) advertising isn't going to create the sales you want with bad landing pages. You'd be just wasting your time and money.
I've seen websites more than DOUBLE their conversions with landing pages that are properly designed to convert traffic to conversions (such as opt-in sign ups and direct sales).
Think about it -- doubling your sales without increasing your PPC advertising or without increasing your SEO efforts! How much money could that put in your pocket?
When you take advantage of strategies like that, that's when you start beating out your competition!
What's Landing Page Optimization All About?
When searchers come to our websites from the search engines, they are in a path from one website to another.
We have to interrupt that process, drawing these searchers into our website and into our story.
We must balance the connection with our visitors and make an emotional connection, while offering them real substance, as well.
We MUST answer these questions:
1. where am I?
2. what can I do here (what is your offer)?
3. Why should I look here and STAY rather than click away? This MUST be answered in the top 4 to 4/12 inches of your Web pages (above the fold)
How Do You Begin Optimizing Your Landing Page Design?
First, start by clearly explaining what you want your website visitors to do and WHY they should do it.
Why should they buy from you or opt-in for future contact? What's in it for them?
Why should they choose you over other websites they can visit? What separates you from your competition?
Essentially, what's your Value Proposition?
You should be able to clearly explain the advantage to your website visitors in 2 to 3 short sentences.
Right now, if you're not sure exactly how to describe your Value Proposition, you're surely NOT alone! The great majority of people I coach with their websites are in the same boat, when they start out.
My suggestion: Start brainstorming and making good notes. It also helps to have the input of a Internet marketing consulting coach outside your business, who can help you clearly define and explain what you offer your website visitors in a compelling manner, without using your industry jargon and lingo.
Reduce Anxiety from Your Purchase and Opt-in Processes
Anxiety can also be defined as fear or concern. Now, you can never have a anxiety-free website, if you sell a product or service or if you seek an opt-in email address.
Anxiety occurs in opt-in sign up processes, when providing an email address. When making a purchase, providing credit card information causes anxiety.
But how can you REDUCE the anxiety to the least level possible?
There are many techniques you can follow to accomplish this.
Other anxiety reducing techniques are:
1. emphasize credit card security when ordering
2. offer pricing guarantees
3. deal with product | service quality concerns with guarantees and third-party certifications, awards, etc.
These techniques must be used at the exact point where the anxiety occurs.
Next, Reducing Friction from Your Web Pages
Friction can also be defined as annoyance and irritation. To maximize your sales and opt-in conversion rate, you need to minimize the friction all across your website.
Friction occurs in the prospect's MIND, not really on the page.
It is a Psychological resistance to a given element in the sales process.
So, how can you reduce friction?
One way is to limit fields to the minimum number needed for both purchase and opt-in forms. Friction = Length and Difficulty.
While space here limits a complete discussion of all the techniques you can take advantage of, another way to limit friction is to make your landing page design take advantage of natural eye movement, working with it, rather than against it. You've got to be careful with multi-column designs.
Wrapping it Up
Using Landing Page Optimization techniques will help you potentially DOUBLE your conversions...your direct sales and opt-in sign ups...without increasing your PPC advertising expenses and without requiring higher SEO rankings.
Source : Optimize Landing Pages
Saturday, April 18, 2009
by Jeremy Gislason
Facebook is one of the most popular social networking mediums, and their membership numbers are increasing quickly. It is a great tool for networking; but like many tools available for networking on the web, promotional or marketing activities are frowned upon.
So be careful when using Facebook and do your online marketing activities under the radar, or you might miss out on a powerful tool to boost your business.
In this article, I’ll give you some vital pointers to maximize the power of Facebook.
1) Just like any other social site, be careful what you put in your profile.
You don’t want to be seen as a link spammer. And you don’t want to give away too much personal information either (unless you don't care that thousands of people may see your profile).
Just be careful with any personal details you put out there for others to see, such as where you live and pictures of your children. You do not want to pick up a stalker, especially when you are networking with strangers.
2) Don’t make the mistake of using your business name as your profile name, as this is against Facebook’s terms of service.
You are allowed to create other Facebook pages to brand your company, products or websites.
3) Respond to any friend requests and carefully send your own invitations. Make them personal and interesting.
Developing a great network is your long-term goal to generate a slow, but steady traffic stream to your websites. Use this tool to your advantage without being pushy or overbearing. Facebooks members hate spamming (who doesn’t?) and will carefully watch out for anything that violates their Terms of Service (TOS).
If you want to see profiles of those from another network, add them as your friends using the "Add to Friends" button. Follow the steps in the Edit tool to fill out any information you want others in your network, or others you accept as friends, to view.
4) Use various applications of Facebook.
Facebook has many applications which would make your networking experience easier or more enjoyable. Examples are applications for adding footage or photograph albums to your profile for others to see.
I’ll discuss two other powerful Facebook applications in a moment.
5) Use Facebook’s “My Questions” application to find out what people are exactly looking for concerning your niche.
This is where posters answer certain questions about themselves and what they are looking for on Facebook. They will also list their interests. Use this in your networking activities.
Unless they have expressed an interest in your field, do not invite them to join your friends list. Of course, you can still ask them if you genuinely want to be their friend.
But if you are there to network for your website business, then choose your friends wisely. This is how you are building your list and getting traffic to your website. So you have to manage your time well and eliminate non-productive activities.
Again, be very careful about Facebook’s TOS. Do not go against it because breaking the rules will get you banned.
6) Use “Facebook Discuss.”
It is Facebook's answer to instant messaging. Chatting, or IM'ing, on Facebook is truly quite easy when you use Facebook Discuss .
Just go to your Facebook page and you can start using Facebook Discuss immediately. At the base of each Facebook page, you may see your Facebook Discuss tools.
The first of the 3 Facebook Discuss tools is the online friends tool. This simply tells you which of your Facebook buddies is online at this time. The next Facebook Discuss tool is notifications that may let you know if you have any new Facebook notifications right from the tool. The 3rd tool in Facebook Discuss is the real discuss tool.
7) Create and join Facebook groups.
Just as they have subscribed to your blog, they're going to join your Facebook group. So people looking on Facebook for related groups would feel welcome to join.
Facebook groups are viral selling mechanisms. Search Facebook for groups on your topic and related ones. In each of these groups, you can post a message on the group Wall or debate board, or you may use the Post a Link feature to inform the group's members of your group and your blog.
By promoting your Facebook group at first, rather than promoting your blog, you decrease the chance the group director will remove your message. Any Facebook member can make a group and invite users on their pals list to join.
A form prompts you to give the group a name, passing outline and class. At the following stage, you can customize your group's available applications, upload a profile photograph and set privacy levels.
A secret group is fascinating for work-related activity, but it will not show up in search results. Choosing a closed group might be the best idea for you to protect your privacy. You will be inspired to choose members from your friends list to join the group.
When you start a group on Facebook, you can invite members to join the group and share their thoughts, viewpoints and consultations about your product, idea or start-up. Invitations to join a Facebook group can be through your Facebook buddies, your Yahoo contacts, etc.
8) Integrate your application into specific areas of the Facebook profile.
A Facebook application can take on a lot of forms; but in order to entirely implement the selection of integration points and deliver a full user experience, it is advised that you integrate your application into specific areas of the Facebook profile.
This permits millions of viewers to see your business everywhere on Facebook and attract potential patrons, who would naturally visit your start-up Internet site.
Remember to follow all Facebooks rules; otherwise, you’ll risk getting banned and your account deleted. This is not what you are looking for. Instead you want to use the group feature to promote your website within Facebooks rules. Do not overstep by thinking you can get around the rules. Use Facebook features to your advantage and you will see an increase in your website traffic.
Source : How To Use Facebook
Friday, April 17, 2009
"It's the world's greatest company, period." -- Arjun Murti, Goldman Sachs
I'm what a lot of folks would call "obsessed" with finding great stocks. So when I heard Goldman Sachs oil oracle Arjun Murti boldly label a company as the world's greatest company, you'd best believe I paid attention.
That's pretty high praise, but the facts speak for themselves. In fact, my research led me to take Murti's claim one step further: This is the greatest company in the history of the world.
The corporate titan in question produced modern-day history's greatest fortune and earned double the combined 2008 profits of Google and Microsoft . If you'd invested $1,000 in this company in 1950, your shares would now be worth about $2,400,000. And, incredibly, this giant still has decades of slick profits ahead of it.The greatest
Meet the world's greatest company: ExxonMobil . Biggest, strongest, most efficient, most evil -- there's hardly a superlative that hasn't been said about this most successful of the Standard Oil grandchildren. But while much is made of just how great or how evil folks peg Exxon to be, there's strangely little discussion over the core drivers of why its stock has been a huge success.
It would be easy to say that Exxon's success and that of Standard Oil's other grandchildren -- Chevron, ConocoPhillips, Marathon Oil, etc. -- was just a function of their being in the right place at the right time. Hawking oil and gasoline at the dawn of the Industrial Revolution, after all, is a Category 5 tailwind.
But there's much more to Exxon's success. And, fortunately, those discernable traits are ones we can spot in other opportunities.
1. An owner-operator culture
John Rockefeller didn't run an infamously efficient organization just for kicks -- as the largest shareholder, he had a vested interest in the success of Standard Oil. When managers and employees are shareholders alongside you, they share your desire for the business to be managed for the long term.
Take a look at the cutthroat world of discount retail, where a fanatical focus on controlling costs and smart growth are crucial to long-term success. Which companies in this space have proven among the biggest winners for investors over the past 20 years? None other than Costco and Wal-Mart. Both are known as much for their insider ownership as for their tenacious zeal for efficiency and delivering value to customers.
And, by the way, there's still plenty of alignment between Exxon's leadership and outside shareholders. The company consistently posts better margins and returns on capital than its Big Oil brethren. CEO and Chairman Rex Tillerson has plenty of incentive to keep it that way -- he owns 1.1 million Exxon shares.
2. Enduring demand
Demand for oil is strikingly consistent. For most companies, steady demand equates to steady cash generation. But just as importantly for Exxon as the consistent demand for oil is the lasting nature of that demand. Constant doubt over the staying power of oil has helped keep Exxon's shares perpetually undervalued, allowing Exxon and dividend reinvestors to consistently gobble up shares at attractive prices.
Back to the importance of demand. Consider Procter & Gamble, which I recently recommended to our Income Investor members. P&G's core products (razor blades, toilet paper, disposable diapers, etc.) all face little chance of technological obsolescence. Even better, demand is regular and firmly entrenched. Maybe I'm just a pretty boy, but I'd be living in my car before I stopped buying razors.
Now consider a company whose fate hinges on innovation: Apple. Sure, there's a lot to love about Apple, but long-term demand for its products is downright unknowable, if for no other reason than we've no idea what Apple will even be selling years from now.
Again, historical results say it all here. According to dividend-guru Jeremy Siegel, the highest returning S&P 500 stocks from 1957 to 2003 were:
- Kraft Foods
- R.J. Reynolds Tobacco (now owned by Reynolds American)
- Standard Oil of New Jersey (ExxonMobil)
Cheese. Tobacco. Oil. Coke. I think you get the picture.
3. No one loves a sinner
Some folks feel a bit queasy over the idea of investing in so-called sin stocks: tobacco companies, brewers, Big Oil, etc. Just like the long-standing (and false) belief that oil demand will dry up in the not-so-distant future, many investors' aversion to investing in sin stocks just leaves the stocks that much cheaper for the rest of us. Their loss. Our gain.
As an investor, you'd rather laugh with the sinners than cry with the saints. Again, consider the primo status of oil and tobacco on the above list. And care to guess the best-performing survivor of the S&P 500 from 1957 to 2003? None other than Philip Morris, now known as Altria.
And here you thought Exxon's secret sauce was a blend of industrialization and cold-blooded ruthlessness. OK, sure, maybe there's a pinch of both in there, but plenty more was involved in the company's success. Take that knowledge forth, Fool, and:
- Look for owner-operator cultures and management teams incentivized to focus on long-term results.
- Know that steady, lasting demand helps deliver expectation-beating results over time.
- Don't be afraid to snuggle up with sin stocks.
James Early and I are looking for similar opportunities over at our dividend-focused newsletter service, Income Investor. Specifically, we search for undervalued stocks boasting impressive, durable competitive advantages with a nice dividend to boot.
Source: The Greatest Company
Thursday, April 16, 2009
Selamat Pagi.. Apa Kabar ??
Bersama Saya Hari ini Tung Desem Waringin , Di dunia saat ini dengan persaingan bisnis yang sangat kompetitif, ada baiknya kita untuk selalu belajar Think Out of The Box, karena dibanding Anda bertarung di red ocean (market yang banyak sekali player bermain disana) , Anda bisa bermain untuk tetap mendapatkan profit dengan bermain di luar kotak.
Sebagai contoh Pada Zaman Wild-Wild-West, terjadi trend mengali emas dan tiba-tiba semua orang pergi ke barat untuk mencari emas, tetapi tahukah Anda siapa yang paling kaya?
yang menggali emas ? BUKAN
Ternyata yang paling kaya adalahYANG JUAL JEANS (LEVI’S), YANG JUAL SEKOP kenapa? karena disaat semua ikut-ikutan menggali emas, mereka tiba-tiba mempunyai kebutuhan yang sama yaitu celana jeans dan sekop. Jadi pada saat itu orang-orang yang dapat melihat peluang bisnis tersebut, akan menjual jeans atau sekop karena mereka tidak ikut-ikutan mencari emas tapi fokus apa yang akan banyak di cari saat trend emas itu terjadi.
Ketika ada trend yang semua orang suka olah raga lari, kita jual apa supaya larinya lebih cepat?
JUALIN SEPATU , JUAL KAOS OLAHRAGA
Ada bisnis sampingan yang bisa anda sediakan saat semua orang lari menuju trend nya, apalagi kalau Anda sendirian
Waktu dulu, di indonesia ada musim ternak jangkrik, Anda bisa jadi konsultan bisnis jangkrik, jual pakan jangkrik, tidak perlu ikut-ikutan ternak jangkrik.
Saat ada bisnis yang trend,harus pintar mencari sampingannya apa saja. Bukan hanya memiliki pemikiran yang terpaku pada 1 hal saja. Untuk itulah Anda harus belajar Think Out of The Box.
Untuk melatih hal ini Anda bisa meningkatkan kreativitas Anda, tetapi kecenderungan banyak orang tidak cukup kreatif sehingga bermain ditempat yang sama , dan berakhir dengan perang harga dan mulai saling menjelekkan. Hal yang lain , yang bisa Anda lakukan untuk melatih Think Out of The Box ini adalah dengan cara memiliki seorang mentor yang bisa melatih Anda kapanpun yang Anda inginkan dan komunitas yang bisa saling membantu Anda untuk semakin kreatif melihat peluang bisnis.
Dan hal lainnya adalah untuk melatih Anda menjadi lebih aware akan peluang-peluang seperti ini adalah dengan cara terus belajar dan open mind , mau belajar kepada siapapun yang lebih baik.
Demikian dari Saya, untuk membuktikan komitmen langkah kecil pertama Anda. Anda bisa memostingkan comment dengan box yang ada di bawah ini, dengan mengetikkan “Saya akan Terus Belajar dan Open Mind , ini Janji Saya !”
Tung Desem Waringin
Source : TDW University
ebook GRATIS dari TDW University
It’s not surprising that social media has become so popular in so short a time. Not only is it a source of entertainment for most people, it is also the newest strategy for acquiring customers for businesses. And with hot new tools like Twitter, social media marketing has only become more progressive and popular!
What Is Twitter?
In case you’re not familiar with Twitter, it is a social media tool that allows people to know what their fellow twitterers (people using twitter) are doing at this very moment.
Are you getting ready for bed? Put that on Twitter! Are you buying a new couch or writing a report on the effects of social media marketing? Put that on Twitter! Are you throwing a birthday party for your golden retriever? Well, you can put that on Twitter as well. There are no boundaries as to what you can put on Twitter. In Twitter, even the most mundane updates about your life can be pretty liberating.
Sounds simple, right? Perhaps, it is this simplicity that has made Twitter quite a sensation on the Internet. There’s also something amusing about knowing what other people are doing and letting them know your own business as well. This combination of fun and simplicity is what ultimately appeals to Twitter fans.
Applying Twitter In Business
If you’re business-minded, then you probably already have more than a few ideas on how to make this social media marketing tool work for you. Having a Twitter account allows you to inform your clients and would-be clients the progress in your company. You’re not putting up an ad every week (because that tends to be annoying). However, you get the chance to share with them what’s happening to your company’s products, people, tools, etc. right now.
Twitter, unlike MySpace and Facebook, poses an advantage for new and advanced marketers. As an efficient social media marketing tool, Twitter allows you to build a giant list of followers. It allows your clients and subscribers to see what you’re doing right now. It gives them access to your immediate profile and permits you to share your ideas with other twitterers. All free of charge.
How Twitter Can Explode Your Profits
While many people have other purposes and values for the use of the free service, the marketer can use Twitter to jumpstart a list of followers that can grow into thousands.
If you’re someone who sells used cars, you can use Twitter to attract members who are interested in automobiles. When a new shipment comes in, you can use Twitter to announce that the latest Ford model has arrived. Or if you’re having a sale, you can use Twitter to let everybody know about it.
These followers are the next best thing to customers. If they haven’t bought anything from you yet, then you can rest assured that they will be buying something soon. As long as you keep providing them something nice to look forward to, they will always be enticed to purchase something from your company.
Think of it as fishing. You already have the fish interested in your bait. All you have to do is wait for the fish to bite. According to quantcast.com, Twitter reaches about 6.1 million U.S. people every month. This social media tool has also reached other countries and is hugely popular in Japan. In fact, there are other Twitter-like applications that have popped up due to its insane fame!
Despite the huge popularity of Twitter, it is not a disorganized system that doesn’t have any limits. For example, you can only send 1,000 updates, 100 API requests and send 250 direct messages each day. And while there is no limit to the people who can follow you, the same freedom doesn’t apply vice-versa.
The maximum number of people you can follow is limited to 2,000. In Twitter-speak, to follow means to receive Twitter updates. This limit will only be lifted if you manage to attract more than 2,000 followers to your account.
According to Twitter, this is done to prevent SPAM users from adding up into their system and to prevent abuse from all current members.
It’s not that difficult to attract more followers into your account. In the long run, this will only make your Twitter account more meaningful because of the effort you’ve put into it.
The beauty at this stage is that once you are at such a level, it’s easier to attract new followers into your account. The benefits from taking such steps are acquiring your own list of eager followers (in which you can pitch your own products and services); and more importantly, gaining new business contacts.
Other Social Media Marketing Methods
There are other methods of social media marketing available for your use. Twitter isn’t the only way to enhance your business and get a constant flow of leads.
Other methods you can explore include:
2) Community forums
3) Social networking sites such as Facebook, Myspace, and LinkedIn.
4) Video-sharing sites such as Youtube, Metacafe, Google videos, Yahoo videos, and AOL videos.
5) Content sharing sites such as Squidoo, Hubpages, Wetpaint, Qassia, and Google Knol.
These days, you shouldn’t just limit yourself to one thing. With the Internet as vast as it is, you should use every opportunity to make new contacts and establish yourself. Besides, think of all the new things you can learn from interacting with other people online!
Leave comments on your choice blogs and participate in forum discussions that allow for signature files after every post. Make informative videos and upload them to video-sharing sites. Explode your list of contacts through social networking sites. Share your knowledge and be recognized as an authority by submitting your content to content-sharing sites.
Not only will these help you establish credibility, you probably won’t even have to worry or stress about making money in the future. Remember that social media marketing, like any other marketing methods, works if you work it! Now like many of our mentors say – get to work!
Monday, April 13, 2009
There are several ways to get website traffic fast and free, and I'm going to share ten niche ways with you.
You don't need to be an award winning expert on the topic you are writing about - just pick an area that is related to the theme of your website, do a bit of research using a search engine and before you know it you will have more knowledge on that subject than most. Write in a relaxed, straightforward way. And, of course, when you add your details at the end of your article, make certain that you include your web address as well.
This sounds so obvious, yet so many people overlook it. Website URL submission is about getting more links to your website to help your website get ranked high on major search engines, thus getting more visitor traffic by, well, submitting your website URL to the major search engines. You can buy or subscribe to software that will do this, but it is quite possible to get a good return by submitting manually.
Social bookmarking is a way for internet users to store, classify, share, search and discover Internet resources that they find useful. Since social bookmarks are saved online, users are able to access them from anywhere - at home, at work or while travelling.
These lists can be accessible to the public by users of a specific network or website. What you need to do first is register with a social bookmarking site which allows you to store and tag bookmarks. Most social bookmarking services allow users to search for bookmarks which are associated with given "tags", and rank the resources by the number of users which have bookmarked them. This means that other visitors and members of social bookmarking sites can search for resources by topic, category, keyword, tags, or popularity to see what others have saved. As a user, social bookmarking sites let you find useful, informative resources through pages that have been tagged because others have found them to be valuable sources. Voila - more web traffic. Free.
Forum posting is a hands down alternative to paid advertising methods. For only a few hours of work every week, you can capture batches of interested leads everyday. The more forums you contribute to, the more you will gain traffic. If you are an active forum poster, you will also get a good feel about the kind of products that are hot on the market.
Please don't overlook the forum signature or commonly called resource box - it's a powerful free advertising tool for you. What you must do is edit your forum signature. Basically, a curiosity inducing one-liner and a link to your website is great. Once you have edited and saved your signature, it will appear at the bottom of all your comments in the forum discussions. That means, the more you participate in the discussions in the forums, the more people see your semi-ad written on your signature. I promise, this will encourage people to visit your website, and hopefully buy from you.
Affiliate Marketing is one of the best ways to get the word out about your website and can be done with very little technical expertise and therefore is easy to start up. If you have a product or service you believe in, visit a site such as Clickbank and open an account. Follow the simple instructions to gain affiliates - and traffic.
It's a fact that a well-written Press Release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products. Publicity is the most cost-effective web traffic building marketing tool there is, and, surprisingly, web traffic can be generated by ink and paper!
Again, it's easy to associate Classified Ads with yesterday's technology, but they are extremely cheap and a one line product or service description, together with your website, will pay dividends.
If you are an avid blog follower, you have to include Blog Commenting in your web traffic arsenal. You will almost always find a "comments" link at the end of each post. Good blog commenters add to the discussion and are known as knowledgeable, informative, friendly and engaged. Join them!
Don't forget that you can use Facebook to its full potential to attract more visitors to your website. You can get away from just interacting with your school or college friends and start interacting with people within your industry or other industries that you want to get into.
An easy way to do this is to join groups that interest you as well as make friends with people that you want to get to know. Fill out your profile (fully) - the best profile on Facebook is a complete one.
Finally, why not make a video and post to video sites too! This is not a Warner Bros. effort! Your PC or Mac may well have a webcam, or you can borrow a camcorder or Flip. Write a brief script - lights- camera - action - and upload to YouTube. (Just remember to be sure to link it back to you.)
Well - there you are. Not all of the ten suggestions I've outlined may appeal, but if you select three or four, stick with them, and implement them on a regular basis, you will see your web traffic increase significantly. My best to you.
Source: Site Pro News
Is a Pay Per Click Campaign In Your Future?
Pay Per ClickYou have no doubt noticed the abundance of PPC ads when you're online. And when you perform a search on most search engines, there are tons of links at the top or side of the results list that are different from the rest.
What differentiates these ads from each other? What costs more? What offers the best results? The answers are in the testing of your particular ad. Nothing more, nothing less. Don't let anyone else fool you
You bid to have your site link displayed on the results page for that particular keyword search. Depending on the search engine you use, either the highest bid or the best performing link will be displayed first on the page.
You pay the amount of your bid every time someone is directed to your website by clicking on the advertised link. It doesn't get any more straightforward than that.
The cost of Pay per Click advertising
Depending on the search engine you use, you may have an initial deposit when you open your Pay per Click account of around $50, and a minimum monthly spend of around $20. Your bid amounts will depend on your chosen keywords.
The bidding system means that the more popular keywords will end up being very expensive. Keep a careful record of what you are spending on PPC advertising as the costs can quickly mount up and you can end up paying more than you are making.
The following simple calculation will help you decide what you can afford to pay for Pay per Click advertising.
------------------- = Revenue
To get the most out of Pay per Click advertising, bid on as many keyword phrases as you want to afford. Consider less popular keywords that are more targeted to your potential members, and which will command a lower price per click-through.
Monitor and analyze your Pay per Click results carefully. Look both at which keywords are getting you visitors and which of these visitors are actually signing up to your membership site, or buying a product from you. Focus on the keywords that are getting you the most sales rather than the most visitors.
If you are using PPC advertising extensively it may be worth using a bid management system, or even employing a bid management company to manage your advertising campaign. This will ensure you are not spending more than you are making, and will help you to focus on the keywords that are generating valuable, targeted traffic to your site.
Researching Your Keywords
Do this correctly and you'll be able to drive hoards of very targeted visitors to your sites instantly.
Here's a method you could use to discover the ads that are working and where to put your ads.
Type in one of your best keywords into Google.com search and look at both the natural results that come up as well as the paid results that appear.
Visit the top 10 - 20 sites that come up in the natural results and see if they also have google ads on them. If so - you should copy and paste those urls in a notepad or doc for your natural search research, I'll explain why shortly. Only write down the urls that also have google ads on them.
Then take a look at the top and right side paid results and either take a screen shot or just copy and paste the ads into a notepad. This will be your paid ad research notes.
Do the above for as many keywords are you want to use yourself for your ppc campaigns.
Now, come back the next day and do the same process on the same keywords. Do this daily or maybe every couple of days if you like over a period of several weeks.
What are you looking for? You are looking for consistencies.
First of all, keep your eye on the natural search results if those same top 10-20 website urls keep appearing everytime in the same order or if they are changing. Reason is sometimes a site can get ranked #1 or #2 for a keyword right away but then dropped down after a few days or weeks.
What you want to find are the sites that have good page rank and are consistent with natural search results for your keywords. Now what you want to do is go into your Google Adwords account and set up a campaign - simple yes? But here's the key, instead of just setting up a campaign in niche market categories you are going to set up campaigns where you control the exact url your ad will be shown on.
Following me where this is going? Remember that list of natural search result that also display Google ads you have? Now is the time to use it. You simply use the Google Adword options to set up specific urls for your ad. Not just the domain but the exact url which could be an inner page with content directly related to your keyword.
Now your ads will only be shown on highly targeted content pages that you control. Meaning you now have highly targeted ads set up and if they are on very popular sites such as say CNN, Entrepreneur.com, or the New York Times etc you could instantly send hundreds or even thousands of visitors to your sites.
Now, part 2, back to those paid ad research results you have jotted down in your notepad. Again, you are looking for consistent ads which keep appearing all the time for your keywords. Most likely those ads are profitable (unless the owner just likes losing money or something) so you could model your own ads after those that seem to be working well.
Just change the niche words around and more than likely you can use very similar phrases in your ads. By doing this you are setting your ads up for potentially higher click thrus.
Doing this along with the targeted ad campaigns and you can be sure to expect some heavy traffic to your sites.
Side note: While the description text you use for general SEO is designed to get as much traffic to your site as possible, your description text for PPC advertising has a different purpose. Because you are paying for each visitor, you want to make sure that only people who are likely to join your membership site actually click on the link. Your description will make it very clear what your site is about to attract the visitors that are most likely to generate revenue for you.
Make sure you test, track, and reevaluate. One campaign may not generate the results that you like, but another may. Keep track of not only the clicks that you receive but the actual purchases from those clicks, that is where the real power is. Read more...
Saturday, April 11, 2009
When a visitor first sees you website, they form an impression about it within the first 10 seconds of its loading. Depending upon the feelings they get when viewing your site, they either decide to leave or to get a better look around. Here are ten items to think about when deciding if you are giving off your desired impression:
1. Your website should appear professional, clean and simple.
When you walk into a physical store, you are more apt to buy from a store that is clean, easy to walk around the aisles, sells quality products that are neatly placed on shelves or racks, and has a friendly yet well-established feel. Your website should have a similar look and feel. Avoid clutter, allow for white space around items and make it easy for the visitor to move around.
2. Your navigation should be easy and simple.
If your visitors are having trouble finding what they are looking for immediately, it is much too easy for them to return to their search and find a competitor with easier navigation. Keep navigation in a prominent location with simple to use tabs and links.
3. Select colors that are attractive and comfortable for the eye to look at.
Learn what colors your audience prefers, as well as the impression you are trying to set off. If you want to relax your visitors, then use subtle and light colors. If you want to excite your visitors, then use vibrant colors. Stick to colors and shades that work well together. Use a color wheel to see which colors complement each other.
4. Create a branding statement and utilize that statement throughout the whole website.
Your business should have a special brand that makes you stand out from competitors. Your brand is your unique look that grabs your visitor's attention. Place your brand prominently near the top of your home page or landing page. Make sure to keep you brand throughout the whole site to give everything a consistent look and feel.
5. Display what your business is all about.
It only takes visitors about 10 seconds to know whether they want to leave your site or continue viewing it. Make sure that they learn what your business is all about within those first 10 seconds. If your url or business name doesn't easily explain your business purpose, then make sure to create a tagline and use that as part of your branding statement.
6. Make sure that important "calls to action" are in places where the user can see them.
Most visitors will not read your entire home page. People tend to peruse a web page quickly. The use of colors and bolding can make important words and phrases stand out more and catch the reader's attention. Make sure that important links or buttons are easy to see, stand out, and are not too far down the page.
7. Prominently display quality graphics and images.
Graphics and other images on your website will grab your visitor's attention much more than text. Make sure that your images are high quality graphics and are optimized for fast loading.
8. Use photos to display the quality of your products.
Since visitors cannot pick up your products to look at them, they rely on images and graphics. Use attractive images and photos that are large enough to show important details.
9. Use stand-alone web pages.
Unlike a magazine or catalog, you cannot predict which web pages your visitor will read first, next, or last. Avoid having content in your pages that is dependent on your visitor having seen another page first. Make sure each page can stand on its own.
10. Test your navigation and links.
Test your completed design by showing it around to others. See how they navigate. Ask open-ended questions to get a feel for how they perceive your website. Are they having trouble finding certain features of your site?
Your website may be your visitor's first impression of you and your business. Colors, images, fonts, text and other visuals will bring out certain feelings and thoughts the second a visitor views their first web page of your site. You want to be sure you are sending out the right messages that are inline with what your niche is expecting.
Source : Website First Impression
Friday, April 10, 2009
Your view on yourself:
You are down-to-earth and people like you because you are so straightforward. You are an efficient problem solver because you will listen to both sides of an argument before making a decision that usually appeals to both parties.
The type of girlfriend/boyfriend you are looking for:
You are a true romantic. When you are in love, you will do anything and everything to keep your love true. (hoo..yah??)
Your readiness to commit to a relationship:
You are ready to commit as soon as you meet the right person. And you believe you will pretty much know as soon as you might that person. (hmm...yg ini keqnya ada benernya...wkwkwk)
The seriousness of your love:
You like to flirt and behave seductively. The opposite sex finds this very attractive, and that's why you'll always have admirers hanging off your arms. But how serious are you about choosing someone to be in a relationship with?
Your views on education:
You may not like to study but you have many practical ideas. You listen to your own instincts and tend to follow your heart, so you will probably end up with an unusual job.
The right job for you:
You have many goals and want to achieve as much as you can. The jobs you enjoy are those that let you burn off your considerable excess energy.
How do you view success:
You are confident that you will be successful in your chosen career and nothing will stop you from trying. (ameennn.....)
What are you most afraid of:
You are afraid of things that you cannot control. (yupe!! that's me!!) Sometimes you show your anger to cover up how you feel.
Who is your true self:
You are full of energy and confidence. You are unpredictable, with moods changing as quickly as an ocean. You might occasionally be calm and still, but never for long.
silahkan dicoba : QUIZBOX
Jika anda mau membangun rumah maka sebagian orang akan memanggil arsitek dan arsitek itu bersama anda membuat rencana. Tetapi ketika orang yang sama memulai membangun kekayaan mereka atau merencanakan masa depan, mereka tidak pernah mendesain rencana finansial untuk hidup mereka. Mereka tidak mempunyai garis besar rencana kerja untuk menjadi kaya.
Bahkan banyak orang tidak mempunyai rencana, mereka hanya menjalani hidup saja dan hanya bermimpi sewaktu-waktu mereka akan menjadi kaya. Banyak juga orang yang menggunakan satu-satunya jurus andalan, yaitu merencanakan untuk bekerja keras dan mereka tidak pernah kaya. Karena apa yang mereka kerjakan sekeras apapun memang tidak memungkinkan mereka untuk menjadi kaya.
Contoh,menjadi buruh pabrik atau kuli bangunan, walaupun sekeras apapun mereka bekerja akan sulit sekali untuk menjadi kaya.
Ada juga orang yang mempunyai rencana yang lambat untuk menjadi kaya, rencana tersebut yaitu bekerja keras dan menabung.
Dengan mengikuti rencana tersebut maka jutaan orang akan menghabiskan hidupnya dengan memandang keluar jendela dari kereta mereka yang lambat atau dari mobil mereka yang terjebak dari kemacetan lalu lintas menyaksikan limosin, helikopter, pesawat jet perusahaan, rumah- rumah mewah.
Dan yang paling menyedihkan ada juga orang yang mempunyai rencana untuk menjadi miskin. Begitu banyak orang mengucapkan kata-kata seperti ayah miskin Robert Kiyosaki “Ketika saya pensiun, maka penghasilan saya akan berkurang”. Dengan kata lain mereka merencanakan untuk bekerja keras seumur hidup hanya untuk menjadi miskin.
“Saya membutuhkan kecepatan.” Kata Tom Cruise dalam Film Top Gun.
Ide bekerja seumur hidup, menabung, dan menaruh uang dalam rekening pensiun merupakan rencana yang sangat lambat. Rencana ini bagus dan masuk akal oleh 90% orang tetapi bukan rencana bagi orang yang ingin pensiun muda dan pensiun kaya.
Berikut adalah beberapa ide tentang cara untuk membangun rencana yang lebih cepat:
1. Pilih strategi keluar anda terlebih dahulu . Kita harus mulai dari yang akhir, seperti yang dikatakan oleh Steven R. Covey dalam bukunya Seven Habits. Jadi kita harus menentukan dulu umur berapa kita ingin pensiun, berapa banyak uang yang kita miliki saat itu, atau berapa banyak pasif income kita pada waktu kita pensiun. Kemudian dalam logika saya sendiri maka kita harus;
2. Cari bidang apa yang kita suka atau mungkin kita akan suka yang bisa menghasilkan seperti yang kita tentukan sebelumnya. Apabila apa yang kita kerjakan sekarang tidak memungkinkan kita mencapai impian tersebut, Let It Go!
3. Kita cari orang yang sudah berhasil mencapai impian kita untuk diajak kerja sama atau belajar kepada orang tersebut.
4. Gunakan faktor kali atau leverage.
Maksudnya kita bisa menggunakan RICE (Resources, Ide, Contact, Expertise) dari orang lain.
Sudahkah anda membuat rencana anda untuk menjadi kaya, dan seberapa cepatkah rencana anda?
Semoga bermanfaat. Salam Dahsyat!
untuk melengkapi rencana Anda menjadi Kaya silahkan download materi tambahan : eBook 24 Prinsip Miliarder yang mencerahkan oleh Tung Desem Waringin silahkan klik DISINI
Thursday, April 9, 2009
Kenapa orang kaya semakin kaya? karena begitu orang kaya penghasilannya bertambah besar maka gaya hidupnya sementara tetap (menunda kesenangan). Penghasilan yang lebih ini diinvestasikan kedalam asset (beli saham yang menghasilkan deviden, rumah kost kost-an, ruko yang dikontrakkan, Mall yang disewakan, sarang walet, usaha-usaha yang menghasilkan, dll). Sedemikian sehingga penghasilan mereka bertambah besar. Dan ketika penghasilan mereka bertambah besar lagi, mereka investasikan lagi ke dalam asset tersebut diatas, sehingga semakin kaya dan semakin kaya lagi.
Kenapa orang menengah bergumul terus secara financial? Ketika orang menengah penghasilannya bertambah besar maka dia mencicil rumah yang lebih besar, mobil yang lebih besar, handphone yang lebih canggih, komputer yang lebih modern, televisi yang lebih besar, audio yang lebih canggih dan banyak sekali uang untuk kewajiban sehingga masuk kedalam pengeluaran. Orang menengah ini bisa memiliki rumah yang besar, mobil yang besar tapi tidak mempunyai uang yang bekerja untuk dia. Dan seumur hidupnya menjadi budak uang karena membayar cicilan semakin besar seumur hidupnya.
Kenapa orang miskin bablas miskin ?
Orang miskin tidak perduli seberapa besar pun penghasilannya semua akan masuk ke pengeluaran.
Orang miskin begitu penghasilannya bertambah besar mereka beli TV yang besar, beli jamnya yang mahal, beli hp yang lebih baru, beli baju mahal, makan di restoran mewah, ikut keanggotaan fitness, ikut asuransi yang tidak perlu, dll.
Bila penghasilan Anda bertambah besar, Anda belikan apa? Hal-hal yang menghasilkan uang lagi atau hal-hal yang menghabiskan uang. Silahkan dijawab, Anda yang tahu termasuk golongan manakan Anda?
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